Donnette

We talk about surveys all the time in Internet businesses.

What purpose do they really serve?

It took me a long time and a lot of mistakes to realize just how valuable they can prove in your Web and info- publishing business.

How could we best describe a survey?

I like to think of them as scouts bringing back information to you on what your customer base really wants.

In short, surveys tell you exactly what hundreds, even thousands, of people in your market want to buy from you.

In a former life I believed in doing things the hard way and learning (or maybe not learning) from mistakes.

Not anymore though, now I believe in doing things the smart and fast way.

Instead of trying to figure out what people want on my own (and losing time and money in the process), now I take advantage of something most people in marketing still don't understand.

If you ask people questions the right way, most of them will happily answer and give you the data you need for your marketing.

What can the right kind of survey do for your business?

It can tell you the moods, wants, and needs of your customers.

They won't buy what *you* think they need, they will buy what *they* think they need!

When I finally realized that, my business took off and never slowed down since then!

At a minimum, every website owner should focus on adding 4 types of surveys to their arsenal:

1) Website "Exit" surveys ("Why are you leaving without buying?")

2) Current customer surveys

3) Leaving customers surveys

4) "Most Burning Question" surveys

Don't make conducting your surveys complicated or difficult. You can conduct physical surveys with your own email program, use a script / software installed on your site, or use a 3rd party service provider.

If you go this last route, make sure they provide fast "real time" results with easy visual reporting.

There are four types of questions you can use in a survey:

1) Multiple choice with only one selected answer

2) Multiple choice with pick all answers that apply;

3) Put things in order of their preference;

4) Fill in the blank.

All of these types of questions can help you find out what they need to know in the way of offering the right products or services to your audience.

Regardless of *what* you sell, when first starting out, you want to design your surveys so that you can find out the following types of information:

1) What will they buy next?

2) What do they already own?

3) What do they like / love?

4) What do they dislike / hate?

5) What they need now?

6) What is their current skill level?

You do this by designing your survey with the following rules in mind:

- Keep it short and sweet, just a few questions.

- Stay focused on your audience and don't ask touchy or private questions.

- Tell people why you want to take the survey and how you will use the results under your strict privacy policy.

By the way, I use what I call my "Magic Survey Formula" to get massive responses and overcome any reluctance to respond to questions.

The "formula" basically goes like this:

1. You want to offer an immediate bribe to entice a response.

2. Make it easy for them to respond with that knee jerk gut reaction, no thinking, just reactions from their true feelings.

3. Tell them up front that you are deliberately bribing them with something worth more than the trouble they take doing the survey.

Finally, as a last check on your survey ask yourself:

- How would you feel if you got an email asking you to take this survey?

- Would you feel comfortable answering the questions?

If you can say yes, then go ahead and survey your audience.

Now, how do you find people to take your survey?

I use the following rule of thumb for places to take a survey and ask people what they think about a particular subject or product.

Go any place where they won't accuse you of spamming or some other suspicious or inappropriate behavior.

Your own common sense and prior experience on the Internet should let you find those places.
They will include:
- Your own opt-in list
- Other people's lists
- Newsgroups
- Ezines
- Exit popups on your web site
- Your auto responder
- Discussion groups
- Forums and more!

I can tell you from personal experience that if you want to take your business to the next level, conducting surveys is the way to do it!

Surveys help you line up a whole bunch of ready, willing and eager customers for your product and avoid days, weeks, months - even years - of frustrating effort *guessing* what people want to buy!

Copyright (c) 2007 Jim Edwards

Jim Edwards is a syndicated newspaper columnist and the creator of http://www.TheNetReporter.com - a hard-hitting, no-holds-barred website that will teach you step-by-step and click-by-click how to really cash-in online...Discover what really works RIGHT NOW... plus the new twists on tried and true Internet Marketing techniques that create a profitable real business you can be proud of... => http://www.TheNetReporter.com

In todays techno savvy world, there has been a rise in the health related problems. As a result of sedentary lifestyle, diseases like obesity, diabetes and cardiovascular have been continuously on rise. There are numerous studies and researches undertaken everyday to find out the balanced diet equation. Studies over the years have proved that food should be cooked in fish oil and cod liver oil. This is because of their numerous benefits. The fish oil helps in treatment of depression, cardiovascular diseases, obesity, cancer, peptic ulcers and type II diabetes.

The oil is not easily absorbed by many people in its natural state. It is because of its awful taste, people hate it. Therefore, people prefer taking it in the form of capsules. The oil contains vitamin D and A in abundant quantity. However, if fish oil is consumed in large amount, it can harm your health. Some of the harmful effects that can be caused are breathing problems, chest pain, diarrhea, skin irritation and high levels of blood sugar. Thus, if you suffer from any of these symptoms, stop your fish oil intake and consult a doctor.

Also, breastfeeding mothers, people with high blood pressure, diabetes and pregnant women must refer to their family doctor before taking fish oil capsules. There are side effects of these capsules that come with the overdose of EPA, DHA and omega 3 fatty acids. Studies have revealed that omega 3 is most beneficial when taken with molecularly distilled fish oil as all the contaminations like heavy material and mercury are removed by this process.

Rich sources of fish oil are albacore tuna, salmon, herring, black cod, cod liver, sardines, mackerel, anchovies and black cod. The source of cod liver oil is cod liver. Traditionally, it was given as a dietary supplement to children. It consists of vitamin D and A as well as omega-3 fatty acids. The benefit of consuming cod liver oil is that it is used to nourish hair, nails and skin. Also, the oil is taken to reduce stiffness and pain in joints which is caused due to arthritis. It has advantageous effects on bone, heart and brain.

Aroma and flavor of cod liver oil depends on the superiority of oil. The flavor can range from intolerable and intense smell to light sardine-like essence. Superior quality oil is oily, thin, pale yellow and has a mild taste of fish. Eating mint or citrus essence with cod liver oil makes the meal more delicious.

The amount of fish you consume is determined by your health and dietary status. Around 20 to 30 milliliters of cod liver oil is used while preparing food. However, studies have shown that the benefits of fish oil have been decreasing. Irrespective of any of the oil you consume, both cod liver oil and fish oil have their own advantages and disadvantages. Hence, according to ones needs and requirements one can choose any option to go with.

George Christodoulou

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Speak Out! Leave a comment, start a discussion, and ask a question that can be answered by experts in the industry.

Cheap maternity clothes are available in plenty and the variety of clothes that are available can be amazing especially if you are shopping online. Most expectant mothers do not like to buy too many clothes during their pregnancy as they do not expect to wear their pregnancy clothes post-delivery.

While some expectant mothers have the knack of looking good in their partner's shirts, it is more practical to buy clothes that are designed to make a pregnant woman feel comfortable and relaxed. A search on the Internet can help you locate some great online stores that sell discount maternity clothes. It is especially convenient for those expectant mothers who are not keeping fit enough to go out shopping and hence feel they are missing out on the fun of shopping for their maternity clothes.

Selecting Cheap Maternity Clothes

Pregnancy and child birth require sound financial planning too as it can be an expensive affair to give birth to a baby. If you had planned your pregnancy you may be prepared for it financially, but in the event when you were surprised, the resulting expenses may be a surprise too! Pregnant women feel the need for better fitting clothes during the second trimester when their bellies start to expand. It can be a great idea to start shopping for some trendy maternity cloths during the second trimester.

While opting for cheap maternity clothes you have the choice of visiting the various local consignment stores or just relax at home and shop online. Many are amazed at the variety of stylish maternity clothes that are available at amazingly low prices. It may be easy to get carried away and buy a whole lot of cheap maternity clothes but it is always better to opt for buying a few clothes each month as you are growing bigger with every month.

It can be fun to shop online but in this case you have to ensure that you get the right fit and that the stores accept returns in case you pick a wrong size.

Cheap maternity clothes are available in all sizes and you may get great deals on tops, jeans, lingerie, beach wear, sun dresses, office wear and lots more. Just be sure that the cheap maternity clothes that you pick are easy to maintain and are of a soft and comfortable material.

Many online stores offer maternity clothes at great rates during sales so you can make a new wardrobe of cheap maternity clothes that are of great quality. Most stores offer discounts of 50% to 60% and you may purchase clothes valued at $30 for even under $5! Some stores claim that their maternity clothes can be worn post-delivery too.

It is the time for you to relax and enjoy the experience of motherhood. With the help of Internet, it is possible to get amazing clothes dirt cheap! So stop worrying about your growing need for clothes as there are quality cheap maternity clothes available!

Gone are the days when the would be moms were seen in the loose outdated cloths. With the cheap maternity clothes you can look as graceful and stylish as ever, even during your pregnancy time. Today you can select from the vast variety of affordable maternity clothes and enjoy the parties with the trendy maternity cloths, funky maternity cloths and the special occasion maternity clothes for the special party.

VoIP call termination services are quickly taking control of the entire communication structure. At the time of its invention in 1995, the scenario was completely different. VoIP services have gone through its share of rough times, facing difficulty in getting acceptance by both industry and residential. The main concern of telephony users at that time was the low voice quality provided by VoIP, which was chiefly because of lack of high speed internet providers.

However, with time, there has been a bounteous growth in the availability of high speed broadband services which are now easily accessible to the users. This has helped greatly in making voice over IP termination accepted and popular among the telephony users.

There are copious VoIP service providers in the telecom industry offering services like VoIP termination facility, VoIP termination business plans, wholesaler carrier services and VoIP reseller programs. All these services are ideally customized to meet the requirements of the client in order to assure maximum satisfaction.

Call termination wholesale services are offered to those clients who are interested in operating on a larger scale than resellers and, therefore, purchase VoIP minutes in bulk. Their main clients generally are resellers. All VoIP providers ideally offer A-Z termination rates to their clients; i.e., rates for call termination facility to all the countries across the globe. Depending upon the rates, the wholesaler or reseller opts for a particular service provider.

However, there are other parameters for selection as well. Quality of service is definitely one of the most essential criteria. It is imperative that you provide crystal clear voice quality with minimum latency to your client. The client would not hesitate to switch services if he's offered better quality service even at a higher rate elsewhere.

Quality can be judged by the ACD (average call duration), ASR (average success ratio) and PDD (post duration delay) ratios provided by the provider. ACD should be ideally between 5-6 minutes to be of good service and above 6 minutes would be excellent service. Similarly, ASR should be at least between 40-50% and above 60% will ensure enhanced voice quality. PDD should be bare minimum with 3-4 seconds being taken as average and below 2 seconds as excellent.

For making high quality and speed long distance calls, visit VoIP Termination Service Providers offering best VoIP Services

As you may know, I'm a huge advocate of providing related information to mortgage customers, prospects, and contacts. The objective is to position ourselves as someone who is always willing to help others with the mortgage information and knowledge that we have learned.

This concept of "giving" works extremely well and my successes over the years can be directly attributed to this process. When you're a strong giver, the law of reciprocity will always kick in. The more that you give the more people will give back to you. And many times, what you get back is significantly more than what you gave in the first place.

So, exactly how do you build your reputation as "The Mortgage Information Person" in your marketing area? The answer: One snippet of information and/or one informative report at a time!

Yes, it's really that simple!

If you're not offering good information, you need to make the necessary changes to help establish and build that reputation. Here are a few areas (in no particular order) you can review and evaluate:

Advertising - If you're not offering free information via a report in your advertising, you're making a huge marketing mistake. By offering free information, you'll increase your advertising response many times over. In fact, offering a couple of report options allows you to target a specific group of mortgage prospects.

Customer/Prospect Lists - I hope you recognize and acknowledge the usual holidays and birthdays by mailing and/or emailing those on your list. Increase your mailing frequency by sending timely mortgage information and reports. You have a captive audience here, so take advantage of it and keep them informed. Even if they don't do business with you in the short term, they will probably recommend you to their friends and associates that are considering a mortgage.

Website - Checkout your competition. Most mortgage websites (especially those connected to a parent company) show a hundred different loan programs and very little if any information. They are trying to sell a loan product on the first visit instead of providing useful information. That's why controlling your own website and its content is so important. You can add and or delete pertinent information at a very low cost. No web programmer is required. You can write your own articles and in the process increase your search engine rankings in your local marketing area.

Business Card - Is there room on your card to offer free information. If not, you need to make room immediately. Use the back of your card if need be. Have them call for the information or direct them to your website and sign-up (give you permission) to send the information. Put your business card to work for you and promote your valuable information.

So, how long will it take before you become known as the "Information Guru" in your local marketing area? The answer depends on how fast you can get your information out there and working for you. It's really in your hands. Make the changes that are necessary today...and, you'll reap the rewards tomorrow!

Tom Domin is the author of "101 Ways to Originate Mortgages" and publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter geared for Mortgage Professionals. Put your mortgage career on the fast track and sign-up for FREE at http://www.MortgageMarketingToolKit.com

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